Privacy policy

Last updated: 5 November 2026

This Privacy Policy explains how Almassia ("we", "us" or "our") collects, uses and protects your personal data when you visit almassia.com, shop with us or get in touch. In this policy, "you" and "your" refer to you as a visitor or customer.

Almassia is operated by ECOM WARRIORS LTD (company number 16513321), registered at Office 19232 182-184 High Street North, London, E6 2JA, United Kingdom. ECOM WARRIORS LTD is the data controller for the personal data described here. We process your data in line with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).

Where we operate

Almassia sells to customers in the United Kingdom, and we deliver to UK addresses only. If you visit our website from outside the UK, please note that we're unable to accept or fulfil orders for delivery abroad.

1. Personal data we collect

When you browse our website or place an order, we may collect:

Your name
Billing and delivery addresses
Email address
Phone number
Payment information (handled securely by our payment providers, not stored by us)
IP address
Device and browser details
Information about how you use our website, collected through cookies and analytics tools

2. How we use your data and our lawful bases

We use your personal data to:

Take, process and deliver your orders (performance of a contract)
Send you updates about your order and respond to your enquiries (performance of a contract)
Prevent fraud and keep our website secure (legitimate interests)
Understand how our website is used and improve it (legitimate interests, or consent where cookies require it)
Send marketing emails, where you've signed up to receive them (consent)
Keep records for tax, accounting and other legal requirements (legal obligation)

You can unsubscribe from marketing emails at any time using the link at the bottom of any message.

3. Who we share your data with

We only share your data where it's needed to run our business, including with:

Payment providers, to process your payments securely
Couriers and fulfilment partners, to deliver your order
Our e-commerce platform, Shopify, and other IT and hosting providers
Analytics and advertising partners, such as Google

Everyone we share data with is required by contract to keep it secure and to use it only in line with data protection law.

We never sell your personal data.

4. Cookies and similar technologies

We use cookies and similar technologies to:

Make our website work properly, including your basket and checkout
Remember your preferences
Measure traffic and understand how our website is used
Support our marketing and advertising, including Google services

Strictly necessary cookies are always active. We only use analytics and advertising cookies with your consent, which you can give or withdraw through our cookie banner. You can also manage or delete cookies through your browser settings.

5. How long we keep your data

We keep personal data only for as long as we need it to:

Fulfil your order and provide after-sales support
Meet our legal, tax and accounting obligations (order records are generally kept for six years)
Handle any complaints or disputes

When your data is no longer needed, we delete or anonymise it securely.

6. Your rights

Under UK data protection law, you have the right to:

Be informed about how your data is used
Access the personal data we hold about you
Have inaccurate data corrected
Ask us to erase your data
Ask us to restrict how we use your data
Receive your data in a portable format
Object to processing based on legitimate interests, and to direct marketing at any time
Withdraw your consent at any time, where we rely on consent

To use any of these rights, contact us using the details below. We'll reply within one month.

If you're unhappy with how we've handled your data, you can complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113. We'd appreciate the chance to resolve your concern first, so please get in touch with us before contacting the ICO.

7. Keeping your data secure

We use appropriate technical and organisational measures to protect your personal data against loss, misuse and unauthorised access.

All payments are handled through secure, encrypted systems, and we never store your full card details.

8. International data transfers

Some of our service providers process data outside the UK. When this happens, we make sure your data is protected by appropriate safeguards, such as:

UK adequacy regulations for the destination country
The UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses

9. Links to other websites

Our website may include links to third-party websites. We don't control those sites and aren't responsible for how they handle your data, so please review their privacy policies before sharing information with them.